Content marketing is one of the best channels for increasing engagement and ROI, no doubt about that. And, one of the most important ways to measure and improve your content…
“You can't manage what you don't measure," said the great father of business management, Peter Drucker. Truer words were never said. No matter your industry or role, tracking SEO KPIs,…
If you want to speed up data collection and save time reporting, then you must understand and use Zapier with your Cyfe account. Zapier is an easy online automation tool,…
Crawl budget optimization has always been at the centre of all SEO efforts. And why not! If your pages exceed your site’s crawl budget, search engines will not index the…
Whether you’re the founder of your own one-person agency, or a marketing manager at a 5,000+ person organization, the strategy behind your data insights could improve both your decision-making process…
Most marketers know that the most important landing page metric is conversions. You can spend tons of time and resources creating the perfect page, so you want to show your…
In most companies, sales and marketing teams don’t collaborate efficiently. They don’t have access to each other’s data, nor do they fully understand each other’s roles and responsibilities. This arrangement…
Small business analytics is the silent driver of successful companies today. Every owner knows their work impacts the bottom line — spikes in traffic, more sales — but they don’t…
Sales KPIs - key performance indicators - are your business’ superpower for success and growth. They deliver important intelligence about all aspects of your sales cycle, helping you and your…
Whether you’re a marketing manager at a big company and manage data, or a solopreneur managing multiple clients’ data at once, you need to prepare data for analysis. A good…