Drive Case Study
DRIVE® Case Study
How Drive® increased average customer spend by 89% with Cyfe dashboards
The primary value centered around improved client communication and support.
- Client satisfaction improved substantially.
- Customer retention improved.
- Customer complaints went down.
- Money saved in customer service calls.
- 50% reduction in customer service calls.
- Customers increased average spend by 1.78 times.
- Customer LTV increased.
For Phillip Marzouk, DRIVE®’s Marketing Agency Director, one of the major problems he was facing was communicating those wins to clients. He was looking for a way to highlight that DRIVE® was directly responsible for the new business and increase in sales.
Ever since DRIVE® first started offering web development services, reporting and proving their ongoing value to their clients was a challenge.
“We would send automated reports out of Google Analytics and the customers didn’t understand it,” says Phillip.
“The most attractive feature of Cyfe was the sheer number of platforms that the dashboard could link up with easily. Most other tools required hours of manual work to pull in the right data accurately. It’s not sustainable or scalable. They couldn’t connect automatically. For a team with minimal developer resources, you can’t depend on connecting to APIs.”
“When you’re making 400+ dashboards, you simply make a few clicks and it is all connected. Spending minutes per dashboard instead of hours per dashboard. Otherwise, we’d still be building out our clients’ dashboard right now. “
The business’s concern about the quality and efficiency of communication has completely changed with Phillip’s investment in reporting. Improving client communication was the result of better access to data. Poor reporting resulted in customers not knowing what they were getting for the money they were spending.
Drive®
DRIVE is the top automotive, collision, and truck repair consulting and training group. The purpose of DRIVE is to enhance the quality of life and improve the standard of living of shop owners throughout the automotive repair industry.
The mission of DRIVE is to fully arm shop owners with every executive ability needed to win.
